Interiors, brands, websites.
Designed under ne roof.

Over 300 spaces, brands, and websites designed.

( Toronto, Canada ) Est. 2016 IDA ×5 · Awwwards ×4

( Selected work )
Petit Potato · Interior · 2024

Ushi Shabu ShabuPetit PotatoThe Ally CoSICK7AvanteAvante CorpUshi Shabu ShabuPetit PotatoThe Ally CoSICK7AvanteAvante Corp
KyoBrasserie 701Mechant BoeufThe Moment LabThe CREWJiang Hong Wilkin Business LawKyoBrasserie 701Mechant BoeufThe Moment LabThe CREWJiang Hong Wilkin Business Law
OKEHermosaCFIGICGGrocery Innovations CanadaGrocery and Specialty Food WestOKEHermosaCFIGICGGrocery Innovations CanadaGrocery and Specialty Food West
01 The archive

Recent work.
Spaces and screens.

Physical spaces · Interior design by Hashtag Theory

Ushi Shabu ShabuInterior · 2022
Petit PotatoIDA Silver · 2024
Gyu Kyou Japanese BBQInterior · 2023
Good Catch CaféInterior · 2024
Kwan SpecialtyInterior · 2022
Pablo Cheese TartInterior · Newmarket
IKON SushiInterior · Vaughan
Chinese Banquet HallInterior
The Ally CoShopify · 2020
Petit Potato WebsiteWeb · 2024
Cartakeover.caWeb · Product
SICK7Awwwards ×2 · 2020
Avante SecurityAwwwards ×2 · 2018
02 What we do

Full service.
One studio.

Interior Design

Powered by Hashtag Theory

ConceptLightingMillworkDesign-to-buildResidentialHospitality

Brand, Web, Marketing

Powered by Nothing Creative

BrandingWebsitesEcommerceMarketingSEO

Strategy & Growth

Blackdoor Studio

DiscoveryPositioningKPIsPaid mediaReporting
03 Who we are ?

The ink
behind.

Every idea begins as ink, a first sketch. Then a brand, a website, a space.

Interior department

Hashtag Theory

Hospitality, retail, and residential interiors across the GTA, taken from first sketch to opening day. Concept, lighting, millwork, and design-to-build under one team. The IDA-recognized lighting is the signature.

Meet Hashtag Theory →
Digital department

Nothing Creative Limited

Brands, websites, and ecommerce designed and built in-house. Fast to ship, easy for your team to run, and measured honestly after launch. Nothing gets lost in a handoff.

Meet Nothing Creative →

The product design studio for interiors and online presence, based in Toronto, Canada.

Founded

Toronto, 2016

Departments

Hashtag Theory · Nothing Creative

Focus

Hospitality · Retail · Digital

Learn more about us →
04 Recognition

Clients stay.
Awards follow.

International Design Awards

IDA

SILVER

Hospitality Interior Lighting
Petit Potato · 2024

( Sample quotes )

×0IDA recognitions
×0Awwwards honors
10yToronto · since 2016
05 Your chapter

Getting started
is the easy part.

Tell us where you want to go. You'll get a plan and an estimate, free.

01.Get in touch→ 02.Meet the studio 03.Free estimate